José Álvaro Osorio Balvín, known professionally as J Balvin, is a Colombian singer and rapper. He has been referred to as the "Prince of Reggaeton", and is one of the best-selling Latin music artists with sales of more than 35 million records worldwide. Balvin was born in Medellín, Colombia. At age 17, he moved to the United States to learn English, where he lived in both Oklahoma and New York. He then returned to Medellín and gained popularity performing at clubs in the city. Throughout his career, Balvin has won five Billboard Latin Music Awards, four Latin Grammy Awards, two MTV Video Music Awards and four Latin American Music Awards and received two Grammy Award nominations. In 2017, the BMI Latin Awards named him the Contemporary Latin Songwriter of the Year for his contribution in the Latin music industry, and has won the first Global Icon Award given by Lo Nuestro Awards, in recognition of his contribution to spread Latin music worldwide.

His multi-platinum sophomore album La Familia, which includes his mega-hits "Ay Vamos" and "6 AM" with Farruko, catapulted him to global reggaeton, urban music, and Latin pop stardom. His chart-topping smash "Mi Gente", which featured Willy William and Beyoncé, was certified 68 times platinum in the United States.